International Diploma in Administrative Management
by Institute of Administrative Management & British University
STRATEGIC ISSUES IN ADMINISTRATION
SYLLABUS AIM
The aim of this unit is to consider administration in its wider business and environmental context. It introduces students to some of the key concepts of higher-level business discourse, and develops student awareness of the contemporary issues that are essential to successful professional development.
LEARNING OUTCOMES
On completion of this unit, students will be able to:
Evaluate the impact of a dynamic external environment on an organisation’s processes and practices
Discuss the relationship between “strategic thinking’ and administrative problems and decisions, and apply diagnostic tools appropriately in administrative contexts
Critically analyse an organisation’s strategic position and plan improvements, in relation to market and customers.
Examine a range of generic and organisational change drivers and develop a convincing argument for change in a given context
LEARNING SYLLABUS
The Organisational Environment
The evolution of Management and Organisational theory
The Organisational Environment
The changing Environment
Globalisation
Organisational Values
Introduction to Strategic Thinking
The Strategic Perspective
The strategic Planning Process
Choosing and Implementing Strategy
Strategy in Practice
The Customer-Focused Organisation
What is Marketing?
The Concept of the Customer
Customer Relationship Management (CRM)
The Marketing Mix
Marketing Planning
ICT in Marketing
Managing Change and Culture
Models of Organisational Change
Resistance to Change
The Role of the Change Agent
Culture Change
ASSESSMENT
The unit will be assessed by a 3 hour closed book examination. The paper will comprise of a choice of 4 questions from 8 designed to assess the depth and breadth of candidates’ knowledge of how strategic administrative management is managed throughout the organisation. The paper will be divided intro four sections and candidates will be required to answer one question from each section.
LEARNING RESOURCES
Students will be expected to use a set text, accompanying the Institute’s Study Guide Strategic Issues in Administration and supporting references for this unit.
Recommended Reading
Thompson, J. L 2002, Strategic Management: Awareness and Change, 4th edn,Thomson Learning Appleby, R [ISBN 1861525877].
Johnson, G. 2005, Exploring Corporate Strategy, FT Prentice Hall [ISBN:0273687344]
Further Reading
Appleby, F. C. 1994, Modern Business Administration, 6thedn, Financial Times Prentice Hall [ISBN: 0273602829]
Burnes, B. 2004, Managing Change, 4thedn, FT Prentice Hall [ISBN:0273683365]
Capon, C. 2004, Understanding Organisational Context, 2thedn, FT Prentice Hall [ISBN: 0273676601]
Kotler, P. 2003, Marketing Management, 11thedn, FT Prentice Hall [ISBN:0130497150]
Mullins, L. J 2005, Management and Organisational Behaviour, 7thedn, FT Prentice Hall [ISBN: 0273688766]
Osuch, D. 1999, 21st Century Administrative Management, 7thedn, IAM Management Services [ISBN: 0900491671]
Rees, W. D. & Porter, C. 2001, Skills of Management, 5thedn, Thomson Learning [ISBN 1861525508]
